Building Customer Relationships: Building Rapport With Customers

As you may already know, customers prefer to do business with individuals and companies that they like, rather than ones who treat them with contempt and disdain. This microlearning offers several strategies for developing a solid rapport with your customers that will result in stronger relationships and better business. You’ll see how rapport develops over time, how questions play a key role in creating rapport, and how “building rapport” is distinct from “making a sale.” There’s also boats and golf and petty arguments and parenthood and…well, just watch it for yourself.